All data points, statistics presented in this article have been gathered by the ColorWhistle Research Team (around sep’ 2020) from various sources from the internet (mentioned in respective sections). 

You are free to share, quote, and distribute the information here for your own purposes without any limitations.

e-Learning is the biggest transformation that has happened in the education sector recently. The sudden emergence of online education, virtual classrooms, e-learning sessions have paved the way to multiple budding entrepreneurs trying their luck in this ‘ever evolving’ industry.

While the market worth of elearning was $190 billion in 2018, it is expected to hit $325 billion in 2025. That makes it clearly evident that there is no stagnation or downtime in this industry and investing in elearning is never going to be better than now!

Are you looking to start your own e-learning business? It is always advisable to get some insights about how the market is before planning any business. Here we have pulled statistics from various websites and sources and put together for a better understanding of how the industry is performing in a very competitive way.

Here are the few sections we will cover in this blog

• Top Online learning Websites by traffic
• Interesting Elearning statistics in US
• Global Online Learning Industry Facts & Statistics
• 5 year Cloud Growth, 2018-2022
• The 50 Largest Public SaaS Companies in 2020
• SaaS Highlights for 2020

Top Online Learning Websites by Traffic

Elearning Sites	Traffic(in millions)/ month
Udemy	74.5
Khan Academy	51.8
Coursera	37.2
edx	22.4
Udacity	16.2
Lynda	15.2
Futurelearn	4.5
Masterclass	2.5
Corporate Finance Institute	1.6
Open2study	0.7

Here’s a chart that helps in a more visual understanding (Data Source)

Interesting E-Learning Statistics in USA

• The worldwide e-learning market is projected to be worth $325 Billion in 2025.
• In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.
• The US e-learning market could grow by $12.81 billion between 2020 and 2024.
• E-learning increases retention rates by 25% to 60%.
• The corporate e-learning market could increase by $38.09 billion between 2020 and 2024.
• A survey of 2,500 companies found that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins.

Elearning Usage in USA

While the worldwide market in e-learning is projected to be worth of $325 billion in 2025, The US market alone might grow by $12.81 billion between 2020 to 2024. According to techjury, In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.

That said, here are some interesting additional information to justify that e-learning industry is booming and will continue to do so for a good reason

1. E-learning has led to an increase in income for 42% of US organizations.
2. IBM saved approximately $200 million after switching to e-learning.

Here is another chart by Finance online that says with numerous initiatives for digital learning, LMS growth and extensive use of AI and Machine Learning (ML) in corporate and academic learning environments paves way for the growth of this elearning industry.

Source

Global Online Learning Industry Facts & Statistics

Here are some global online learning industry facts taken from guide2reasearch.com

Online learning emerged as a safe and viable option for education continuity as the COVID-19 pandemic turned personal and professional worlds upside down. Even before the pandemic, the global elearning market was already seeing a massive annual global growth. It is expected to reach $336.98 billion by 2026, at a compound annual growth rate (CAGR) of 9.1% from 2018 to 2026 (Syngene Research, 2019). The growth estimates are likely to see an update sooner rather than later owing to the pandemic.

Even prior to the pandemic, the elearning market in the U.S. will have grown to $6.22 US billion between 2017 and 2022, according to Technavio (2018).

Around 59% of the U.S. elearning market share comes from content-related online learning products (Technavio, 2018).

The growth of online education in the USA can be attributed to the increasing patronage among students. It is estimated that more than 30% of American students are enrolled in at least one online course

About 99% of these students taking U.S. online degree programs are physically located in the country

A survey showed that 52% of graduate students in the U.S. found their online college-level education to provide a better learning experience than their college-level classroom education

Germany’s online learning market is growing at a rate of 8.5% annually, while the country’s economy continues to grow at around 1.9%

ELearning and SaaS market

The aggressive growth of the elearning industry is also because of the massive emergence of the cloud computing solutions which helped to raise awareness about the importance of digital transformation to improve growth and the adoption of learning.

We can evidently see that elearning solutions are taking over the traditional education system gradually and steadily. A SaaS LMS is cloud based and they enable ease of use and budget friendly and easy to manage.

Here is a graph that shows 5 year Cloud Growth, from 2018 to 2022. As per bmc, The SaaS growth rate—how quickly it is growing—is beginning to slow, however. Looking at compound annual growth rate (CAGR) projections over a five-year period, SaaS is expected to grow 12%. Other cloud services, notably Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), will grow faster, as these initially immature technologies have reached the Plateau of Productivity.

Total Size of the Public Cloud SaaS Market

By 2020, the SaaS market is expected to reach $157 billion which is more than double o the market size in 2014.

The 50 Largest Public SaaS Companies in 2020

Here are the 50 largest publicly-listed SaaS companies by market capitalization as of mid-January, 2020.

Companies	Market Cap($ in Billions)
Salesforce	161.4
ServiceNow	57.9
Shopify	52.1
Workday	41.3
Atlassian	33.3
Square	30.1
Veeva Systems	21.7
Zoom	21
Paycom Software	17
Twilio	16.8
Ring central	16.3
Okta	16
Docusign	13.3
Slack	12.7
Crowdstrike Holdings	12.6
Datadog	12.1
Xero	11.9
Coupa Software	11
Zendesk	9.6
MongoDB	8.9
Alteryx	8.1
Hubspot	7.8
Anaplan	7.7
Dropbox	7.7
Dynatrace	7.7
ZS caler	7.7
Paylo city	7.3
Proof point	7
Wix	7
Avalara	6.7
Elastic NV	5.9
Realpage	5.5
Smartsheet	5.2
j2 global	5
Five9	4.5
New Relic	4.3
Appfolio	4.2
Logmein	4.2
Q2 Holdings	4.1
Medallia	4.1
Cornerstone on demand	3.8
Appian	3.4
Qualys	3.3
Cloudera	3.3
Blackline	3.2
Mimecast	3.1
Pluralsight	2.7
Box	2.5
Changehealthcare	2.1
Pager duty	1.9

Worldwide Public Cloud service Revenue Forecast (Millions in US Dollars)

SaaS remains the largest cloud market segment with an estimated growth to about $104,7 billion in 2020. According to Gartner, organizations are pushed to get rid off the traditional infrastructure operating models and move to subscription based SaaS models.

Conclusion

All the above statistics reveal that the near future is eLearning and this current downtime of pandemic has given a great push to this ever booming industry.

Are you looking forward to making your first step in this industry? There can never be a better time than now to start with. If you have any questions or ideas, you can contact us @ +1 (919) 234-5140 or send an email to [email protected].